What to watch for (and why it matters)

1) Mainstage announcements
Expect product news and strategic updates that set the tone for the next 12 months in the Amazon ecosystem. Amazon’s own previews emphasize “exclusive announcements” from the general sessions—plan to be in your seat early. Sell on Amazon

2) 50+ Breakout Sessions across multiple tracks
Whether you’re focused on advertising efficiency, operational excellence, brand building, or international expansion, the agenda offers deep dives tailored to different experience levels. Block your sessions now. Sell on AmazonAmazon Accelerate

3) Seller Café (1:1 with Amazonians)
Bring your thorniest issues and a prioritized list of ASINs. These 20–40‑minute consults are among the highest‑ROI moments of the whole event—book ahead in the attendee portal. Sell on Amazon+1

4) Partner Connect (solutions marketplace)
Meet Amazon programs and third‑party providers in one place; this year’s footprint highlights direct access to 60+ service providers. If you plan your 1:1s now, you can walk away with contracts and pilots ready to go. Amazon AccelerateAmazon Seller CentralSell on Amazon

5) Upgraded networking
New themed Network & Connect Lounges, the Founder’s Table, the Amazon Shopping Video Lab, a Welcome Reception, and the evening Block Party make it easier to find your people and turn conversations into partnerships. Amazon Seller CentralAmazon Accelerate

Mainstage speakers to catch

• Dharmesh Mehta, VP, Worldwide Selling Partner Services
• Mary Beth Westmoreland, VP, Selling Partner Experience
• Joyce Rallanka, Director, North American Seller Success
• Avinash Ravi, Director, Selling Partner Growth
• Katie Scott, Director, Selling Partner Communities Amazon Seller CentralAmazon Seller Central

Your high‑leverage game plan (by day)

Day 1 — Tue, Sep 16

• Morning: Badge pickup + General Session (product announcements). Sell on Amazon
• Midday: First wave of Seller Café appointments; confirm your Partner Connect 1:1s. Sell on AmazonAmazon Accelerate
• Evening (official): Welcome Reception (networking). Amazon Accelerate
• Evening (partner): Prime Time on the Water – Unofficial Sunset Cruise (Pattern × Levanta × SmartScout), 6:30–9:30 pm, Fishermen’s Terminal (invite‑only). LevantaEventbrite

Day 2 — Wed, Sep 17

• All day: Stack your breakouts; use Network & Connect Lounges between sessions. Amazon AccelerateAmazon Seller Central
• Hands‑on: Amazon Shopping Video Lab to sharpen content that converts. Amazon Seller Central
• Evening (official): Block Party—music, food, and lots of deal‑making. Amazon Accelerate
• Evening (partner): Marketplace Mixer @ The Hart & The Hunter (Levanta × Quartile × MerchantSpring), 7:00–10:00 pm. LevantaLuma

Day 3 — Thu, Sep 18

• AM: Final breakouts + Seller Café follow‑ups to lock in next steps. Sell on Amazon
• PM (partner): Prime Time on the Water – Closing Cruise (SmartScout), 6:30–9:30 pm. Eventbrite

Pro tip: Seattle’s “Show Your Badge” deals apply at select restaurants/attractions during the week—keep your badge handy. Amazon Seller Central

Partner parties & side events (curated list)

• Tue, Sep 16 — Prime Time on the Water (Unofficial Sunset Cruise)
  Pattern × Levanta × SmartScout • 6:30–9:30 pm • Fishermen’s Terminal • Invite‑only. LevantaEventbrite
• Wed, Sep 17 — Marketplace Mixer @ The Hart & The Hunter
  Levanta × Quartile × MerchantSpring • 7:00–10:00 pm. LevantaLuma
• Thu, Sep 18 — Prime Time on the Water (Closing Cruise)
  SmartScout • 6:30–9:30 pm • VIP sunset cruise. Eventbrite

(Always check the registration pages for capacity, invite requirements, and final details.)

Don’t leave Seattle without seeing these (walkable from the Summit)

• Freeway Park — a Brutalist‑meets‑greenery landmark literally behind the Convention Center, built on a lid over I‑5. Quiet paths, concrete cascades, and a true urban oasis. Seattle
• Seattle Central Library (Rem Koolhaas/LMN) — a glass‑and‑steel icon with dramatic interiors; quick architectural palate cleanser between sessions. Seattle Public Library
• Smith Tower Observatory Bar — 1914 skyscraper, Prohibition‑era bar, and 360° views of the Sound and stadiums. Great at golden hour. Smith Tower
• Waterfall Garden Park (Pioneer Square) — tiny, tucked‑away courtyard with a surprisingly thunderous waterfall; perfect for a 10‑minute reset. Tripadvisor

How to prep like a pro (quick checklist)

• Lock your schedule: Use the Agenda Builder and grab Seller Café + Partner Connect 1:1 slots now. These fill first. Sell on Amazon
• Bring the right artifacts: Your top ASIN list, current TACoS/ROAS, top search terms, inventory health (restock limits/FC transfer times), return reasons, and any unresolved case IDs.
• Have a partner short‑list: Rank the tools/services you want to evaluate at Partner Connect; plan 15‑minute “fit checks” first, deep dives second. Amazon Accelerate
• Network with intent: Target the lounges, Founder’s Table, and Block Party to meet peers in your category/region. Amazon Seller CentralAmazon Accelerate
• Mind logistics: Sessions are at the Seattle Convention Center — Summit Building; main pedestrian entrance is on 9th Ave (between Pine & Olive). Amazon Accelerate

Quick facts (so you have them handy)

• When: September 16–18, 2025 (Tue–Thu)
• Where: Seattle Convention Center — Summit
• What’s new this year: Expanded networking (lounges, labs, Block Party), 50+ breakouts, 1:1 Seller Café & Partner Connect appointments via attendee portal. Amazon Accelerate+1Sell on Amazon+1